![]() ![]() ![]() Meanwhile, content creators can leverage Spotify's 406 million MAUs to distribute and monetize their creations. They can access the platform on various electronic devices - phones, computers, tablets, etc. Users can easily find their favorite music or podcasts - there are 82 million tracks to choose from on the platform - or receive a personalized recommendation from Spotify. The company serves consumers by helping them discover music in a personalized and seamless manner. Spotify is a two-sided marketplace that connects users to artists and content creators. It is one of the largest music streaming providers in the world, with 406 million monthly active users (MAUs) and 180 million paid subscribers across 184 markets. Spotify's business model involves a two-sided marketplaceįounded in 2006, Swedish-based Spotify created a platform for users to find and listen to music (and eventually podcasts and audiobooks) on an ad-supported or (ad-free) subscription basis. ![]()
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